Online Identity Management
Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want to hide some parts of your life online. How do you ensure that this happens?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. From the cases, information about his life was revealed. This included his images. The problem arises when it comes to searching the person. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
From Michael Bullard situation, there is a problem. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.